The database seems to bring together information about supporters gathered from all branches of the campaign — everything from an individual’s donation records to volunteer activity to online interactions with the campaign — aimed at allowing the campaign to personalize every interaction with potential supporters.
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The Obama campaign website asks supporters for basic information, starting with your email address and ZIP code. If you sign up for an account on the site or register as a volunteer, you may also be asked for your mailing address, phone number and occupation.
Logging on to BarackObama.com using Facebook gives the campaign permission to access your name, profile picture, gender, networks, list of friends and any other information you have made public.
How much information is the campaign tracking and connecting back to you? The campaign won’t give an overarching answer to that.
Glenn Reynolds might comment at this point that they told him that if he voted for John McCain, his personal information would end up being compromised. He did. And they were right.