With Great Nudging Power Comes Great Responsibility

by Pejman Yousefzadeh on October 6, 2010


But how can you trust the nudgers to act responsibly?

Let me preempt those who are aching to claim a Godwin’s Law violation here by stating that no one is accusing nudgers of being Nazis. That’s not the point. Rather, the point is that great power need not be wielded very responsibly, which is why one ought to be suspicious of those who have it. And that, of course, includes people in government who propose programs that they claim will make your life better, but which are only guaranteed to give total strangers significant amounts of power over the conduct of your life.

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